Fear of loss outweighs desire for gain in adopting tech plans

And that might help schools understand why it’s so hard and takes so long to roll out a really innovative tech plan.

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The gaps between the sections of the curve above are there to show that the strategies one uses to bring one group on board won’t work for the next group to the right. The innovators get there on their own; the other three groups that take convincing but what you tell the pragmatists won’t sound convincing to conservatives etc.

I know a lot of schools–the ones I’ve led included–that put their efforts into showing each group all the benefits of adopting new tech. But maybe a better approach would be to allay their fears of loss of authority, control, respect…

Follow the link for the whole story: Why don’t they get it? – O’Reilly Radar

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